B2B marketing automation tools allow marketers to automate marketing task, plan, coordinate, and measure marketing campaigns and it’s performance. Specifically, B2B marketing automation tools help in identifying, tracking, and gathering leads. There are B2B marketing automation platforms for every size company from small businesses to large enterprises.
70% of marketers say converting leads is their top priority. (HubSpot, 2017)
Here are some activities where how B2B marketing automation tools help marketers:
Account Centric is as easy as creating an account and adding a pixel to your marketing website.